Sebastien Borget: A Humble Presence in the Crypto Space
Sebastien Borget, co-founder of The Sandbox, occasionally finds himself stopped for pictures at various crypto events, despite his reluctance to embrace the title of “influencer.” In a conversation with Hall of Flame, Borget expressed, “I don’t consider myself a crypto influencer, and I try to keep a very humble and low profile at the end of the day.” However, for those who snap a selfie with him and share it on X, or for users who own land or avatars in The Sandbox, he willingly distributes his memecoin, the SEBASTIEN BORGET Token (SEB). Unlike many memecoins that hold little to no intrinsic value, Borget’s token is designed to be a social asset that is intentionally valueless. He stated, “It still has zero value…because I’m not planning to list it, sell it and so on.” While celebrities in Hollywood often exploit memecoins for profit, Borget’s initiative is focused on fostering community interaction.
A Different Approach to Token Value
Borget remarked that the token isn’t meant for commercialization, emphasizing that its purpose is not to generate revenue. “If someone else is ready to pay money for it, I really don’t know what they would get from it, but, like, it’s really not meant with the purpose of monetizing,” he elaborated. Nonetheless, he has entertained the idea of leveraging the token for charitable causes or philanthropic efforts in the future. The majority of Borget’s following can be attributed to the success of The Sandbox, an Ethereum-based virtual world that empowers users to create, own, and trade their gaming experiences through its utility token, SAND.
Building a Following Without Chasing Clout
With 141,200 followers on X since joining in June 2007—prior to the crypto boom—Borget has cultivated his audience without seeking notoriety. “I’m really building it organically, you know, like I’m not chasing for attention,” he noted. The most significant increase in his follower count occurred during the crypto gaming surge in 2021 and 2022, coinciding with Facebook’s rebranding to Meta, which sparked widespread media interest in the metaverse. This led to a surge in followers from the general public eager to connect with perceived leaders in the field. Although his follower count continues to rise through his active engagement in the community and with token holders, Borget remains humble about his growth, stating, “I believe my profile will rise a little bit in followers, but I’m very far from ‘a lot of’, like crypto leaders.”
Content Creation and Community Engagement
While Borget may shy away from being labeled an “influencer,” his posts about The Sandbox, updates from speaking engagements, and advocacy for Web3 make him a significant figure in the space. He shares a variety of content, including educational material and glimpses into his dynamic life as a crypto gaming executive. “I’m posting pretty much only about The Sandbox, our community, and the content made by the creators and community,” he explained. Borget believes that his core audience comprises creators who are actively engaged with The Sandbox platform and are interested in his insights.
Future Predictions for the Crypto Market
Borget, like many others in the crypto ecosystem, anticipates a resurgence of retail investors in the market, although he remains uncertain about the timing of this rebound. “At the moment, we’re still waiting to see a bit of the retail/consumer back into crypto,” he commented, adding that he is optimistic about the influence of significant institutional investments in the sector. He also predicts that the next bull run in crypto gaming, which often trails behind other areas of the crypto market, will be fueled by profits from the upcoming upswing. “After people have made ‘sufficient profit’ from the next upswing run, some of that money will naturally flow into gaming — and that’s when the gaming bull run will really take off,” he concluded.
