Cirque du Soleil Partners with The Sandbox to Introduce Its Iconic Performances to the Metaverse
The renowned entertainment brand, Cirque du Soleil, is making a significant move into the digital realm by collaborating with The Sandbox, a leading platform for social gaming and the metaverse, which is part of Animoca Brands. This partnership aims to create immersive gaming experiences that highlight Cirque du Soleil’s celebrated performances during the forthcoming Alpha Season 6 in The Sandbox Metaverse.
In this innovative collaboration, players will have the opportunity to engage with two interactive games inspired by Cirque du Soleil’s illustrious shows, including “Luzia,” with a second show yet to be disclosed. These games, referred to as “Experiences,” will capture the essence, vibrancy, and emotional depth of live performances, utilizing the unique gameplay features offered by The Sandbox to deliver an unparalleled interactive experience.
The partnership will also feature a variety of limited-edition digital collectibles and avatars themed around Cirque du Soleil, which players can utilize within the Sandbox universe. Noah Lemieux Bernier, Vice President of Digital and Customer Experience at Cirque du Soleil, expressed excitement about the collaboration, stating that it opens up new possibilities for storytelling in a digital space. He emphasized the goal of creating emotional connections with both existing fans and potential new audiences through interactive and entertaining formats.
In addition to the interactive experiences, The Sandbox plans to introduce Cirque du Soleil-themed assets for its creator community, allowing users to craft their own content inspired by Cirque’s artistic vision. This initiative aims to unlock new creative opportunities for users, enabling them to express their creativity while engaging with the brand.
Arthur Madrid, CEO and Co-Founder of The Sandbox, highlighted the significance of this collaboration, noting that Cirque du Soleil has consistently redefined live entertainment through creativity and emotion. He expressed enthusiasm for bringing this spirit into the metaverse, allowing for new forms of storytelling that capture the excitement of live performances in an interactive environment.
This week, during a keynote session at NFT.NYC in New York, both companies shared additional insights regarding their partnership. The event featured a glimpse of Cirque du Soleil’s debut in the metaverse, along with a live short performance, and set the stage for further immersive experiences and updates to be revealed in the coming weeks.
To keep up with developments and register for exclusive Cirque du Soleil digital collectibles, interested individuals are encouraged to visit The Sandbox’s official blog and follow the platform on various social media channels.
About The Sandbox
The Sandbox, which operates under the umbrella of Animoca Brands, is an immersive metaverse platform that allows users to play, create, and monetize unique experiences. Players can engage with beloved brands, intellectual properties (IPs), and celebrities across various entertainment sectors, including gaming, music, and art. By leveraging web3 technologies, The Sandbox empowers users with true ownership of their assets, creations, and rewards, represented as non-fungible tokens (NFTs). The platform has partnered with over 400 entities, including high-profile names like Warner Music Group, Gucci, and Snoop Dogg.
About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a global leader in live entertainment, known for its innovative approach that has transformed the artistic landscape over the past four decades. The company creates a diverse array of artistic expressions, including live shows, multimedia productions, and immersive experiences. Since its inception in 1984, Cirque du Soleil has inspired more than 400 million people across six continents and 86 countries. With a workforce of nearly 4,000 employees, including 1,200 artists from over 80 nationalities, Cirque continues to expand its creative influence through its affiliates, including Blue Man Group and VStar Entertainment Group.
